Levi Roots, entrepreneur, cook and musician is to attend this year’s Malton Food Lovers Festival.
In 2007, Levi burst onto to our screens in BBC’s Dragons’ Den, strumming a guitar and singing about his Reggae Reggae Sauce. His pitch won the nation’s hearts and gained major investment from two of the Dragons.
For this year’s Malton Food Lovers Festival, Levi joins an impressive line-up offered at the acclaimed foodie destination, which includes Prue Leith, William Sitwell, Valentine Warner and Diana Henry. Levi will be doing a range of demonstrations for the public on Saturday 23 May and also playing with his band at the inaugural Malton Food Lovers Festival night market on the Saturday evening where he will be playing tracks from his new album Rise Above.
Following his appearance on Dragons’ Den, Levi’s famous barbecue and jerk mix sauce was exclusively supplied to Sainsbury’s where it became the chain’s fastest selling product. Prior to his high profile success, Levi had been making the sauce from his home kitchen with the help of some of his seven adult children, and selling the sauce at various small outlets in London, including a south London record shop.